15 Things to Do with a Brand New Website


12/18/20232 min read

white and black laptop
white and black laptop

So, you've just launched your brand new website - congratulations! Now, it's time to ensure its success by taking some essential steps. Building a successful website is an ongoing process that requires regular updates, performance monitoring, and adaptation to changes in technology and user behaviour. Here are 15 things you should do with your new website to set it up for success:

1. Create Engaging and Relevant Content

Content is king! Make sure your website has high-quality, engaging, and relevant content that provides value to your visitors. Regularly update your content to keep it fresh and interesting.

2. Optimize Your Website for Search Engines

Implement basic search engine optimization (SEO) techniques to improve your website's visibility in search engine results. Use relevant keywords, meta tags, and descriptive URLs to help search engines understand your content.

3. Monitor Website Performance

Regularly monitor your website's performance using analytics tools. Keep an eye on metrics like page load speed, bounce rate, and conversion rates. Identify areas for improvement and make necessary adjustments.

4. Ensure Mobile Responsiveness

In today's mobile-first world, it's crucial to have a website that is mobile-responsive. Test your website on different devices and screen sizes to ensure a seamless user experience across all platforms.

5. Set Up Social Media Profiles

Create social media profiles for your website on platforms that are relevant to your target audience. Share your content, engage with your audience, and drive traffic back to your website.

6. Build an Email List

Start building an email list from day one. Offer valuable incentives, such as exclusive content or discounts, to encourage visitors to subscribe. Use email marketing to stay connected with your audience and drive repeat traffic.

7. Implement Call-to-Action Buttons

Add clear and compelling call-to-action buttons throughout your website to guide visitors toward desired actions, such as making a purchase, signing up for a newsletter, or contacting you.

8. Test Website Usability

Regularly test your website's usability to ensure a smooth and intuitive user experience. Identify any usability issues, such as broken links or confusing navigation, and fix them promptly.

9. Secure Your Website

Protect your website and your visitors' data by implementing necessary security measures. Install an SSL certificate, regularly update your software, and use strong passwords to prevent unauthorized access.

10. Optimize Website Speed

Optimize your website's speed by compressing images, minifying code, and utilizing caching techniques. A fast-loading website improves user experience and helps with search engine rankings.

11. Engage with Your Audience

Respond to comments, messages, and inquiries from your audience in a timely and friendly manner. Engaging with your audience builds trust and loyalty.

12. Regularly Update Plugins and Themes

Keep your website's plugins and themes up to date to ensure compatibility, security, and performance. Outdated plugins can pose a risk to your website's functionality and security.

13. Monitor and Respond to Reviews

If your website offers products or services, monitor and respond to reviews from your customers. Address any concerns or issues promptly and show your commitment to customer satisfaction.

14. Implement a Content Marketing Strategy

Create and execute a content marketing strategy to attract and engage your target audience. Publish valuable blog posts, videos, or podcasts that position you as an authority in your industry.

15. Stay Up to Date with Industry Trends

Keep yourself informed about the latest industry trends, technological advancements, and changes in user behaviour. Stay ahead of the curve and adapt your website accordingly.

Remember, the success of your website is not a one-time event. It requires consistent effort, monitoring, and adaptation. By following these 15 steps, you'll be well on your way to building a successful and thriving online presence.